CobraTag officially launches this week. Please see www.cobratag.com for availability
CHICAGO, IL — August 16, 2011 — Cobra Electronics Corporation (NASDAQ: COBR),
celebrating 50 years of innovation in 2011 as a leading designer and marketer of award-winning
consumer and mobile electronics, today announced that Cobra Tag™ — an award-winning
tracking and loss prevention system for car keys, smartphones, laptops and other valuables —
is now available nationwide for Android™ and Blackberry® smartphones.
According to Asurion.com, the largest phone insurance provider in the U.S., more than 164,000
phones are lost, stolen or damaged each day. This brings the annual permanent loss rate well
into the hundreds of millions of dollars, making the tracking and protection of these critical
devices a top priority for consumers and business users.
Cobra Tag, powered by Phone Halo Technology, is a brilliant alarm and loss prevention system
consisting of a smartphone app that is paired via Bluetooth® to a small key fob device. Users
download the Cobra Tag app to their smartphone and attach the Cobra Tag device to any item
they wish to protect, such as car keys, a purse, or laptop bag. The Cobra Tag system monitors
the distance between the phone and tagged item and produces an audible warning if the two
items become separated.
“Just about everyone can relate to the pain and anguish associated with the loss of a mobile
phone, laptop or hand bag,” said Sally Washlow, senior vice president of marketing and sales
for Cobra Electronics. “In fact, the estimated total cost of a lost laptop averages over $6,000
including lost productivity, and sometimes these items are simply irreplaceable. With a price
point of $59.95, Cobra Tag is a sleek and stylish solution to this everyday problem that just
about everyone can afford.”
In the event that a valuable possession is left behind, the Cobra Tag app will record the GPS
location and time of day the item was lost, and will send this information to a pre-configured
contact list via email, text message, or even to a linked Facebook or Twitter account. The
system also includes a useful two-way finder feature to easily locate a misplaced smartphone or
Cobra Tag device.Pricing and availability:
Cobra Tag™ is available from retailers nationwide effective today at a suggested retail price of
$59.95. The Cobra Tag app for Blackberry® is available at no cost from the Blackberry App
WorldTM at www.appworld.blackberry.com and the Android™ app can be downloaded for free
via the Android Market at https://market.android.com/. For more information or to locate a
retailer, please visit www.cobratag.com.
About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation
products, with a track record of delivering innovative and award-winning products. Building upon
its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio
industries, Cobra identified new growth opportunities and has aggressively expanded into the
marine market and has expanded its European operations. The Consumer Electronics
Association, Forbes and Deloitte & Touche have all recognized Cobra for the company’s
innovation and industry leadership. To learn more about Cobra Electronics, please visit the
Cobra site at www.cobra.com.
Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at
www.facebook.com/CobraElectronics.