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Smartphone Market Revisited


Smartphone OS Market Share

This is a follow-up of the initial look into the smartphone market. So did the numbers for OS’s add up to what was expected. No. Numbers surpassed what was expected. As of now, Android was able to pick up 36% of the smartphone market, with the closest being Apple’s iOS at 26% of market share, with RIM trailing right behind, thanks to its global presence. Nonetheless, the spread is quite large between the first and second market holders. So what does this mean? Simply put, Android is and will continue to be the leading OS for smartphones.



Smartphone Market Share

As for smartphones, total consumption has increased from 303M units in 2010 to an approximated 450M units in 2011. In the long run, what does this mean? In essence, it means that the smartphone market is growing at an incredibly rapid pace, greatly out-selling PC’s, with the Android OS taking the front seat of this wave. Furthermore, given the widespread use of the smartphone, applications involving interconnectivity will become all the more common, employing current options such as Google’s wallet. This mass-initialization of NFC is the precursor to tomorrow’s technology wave; interconnectivity between the smartphone and objects is the next.

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