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Marketing Physics

After watching this TED talk on how marketing is like physics I couldn’t help but think of some of my own:

  • Modulation – The process of conveying information through a carrier wave.  All different forms of media: twitter, facebook, television, print ads are all carriers of a Brand’s signal.  The one message that they wish to convey.  This is optimally demonstrated by many of the great Brands today.
  • Schroedner’s Equation – An equation for calculating the probability of a particle being in a certain location.  All we can do as marketers is calculate the probability of an ad converting X amount of people.  Nothing is for certain.
  • The Non-existant Magnetic Monopole – A magnetic South can’t exist without a Magnetic North.  You can’t be the most better product in your category if there is nothing to compare it with.

-Chris

2 Responses to “Marketing Physics”

  1. Stock Promotion August 31, 2010 at 4:59 pm #

    Its nice.I liked the way how marketing is related to physics .

  2. Brian September 13, 2010 at 10:54 pm #

    Thanks a lot!

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