Foursquare Unleashes Its First Nationwide Discount
One of the up and coming social media players, Foursquare, is growing and growing quickly. It’s sitting at 725 million users as of March 29th and as it gained those last 100 million users in 12 days, Foursquare shows no sign of slowing down.
Foursquare is a location-based social game. When you go to places in your city, you “check-in” to them through the Foursquare app or through text message. As you check-in, you gain badges and points and have the possibility of meeting new people in the form of other Foursquarers at your location. If you have the most check-ins at a certain area, you become the “mayor” of that location. This had led to a lot of interesting promotions and deals for mayors of whatever bar, grill or laundromat you become.
There have been smaller, local discounts and promotions — but today, Starbucks and Foursquare released their first nationwide discount. If you happen to be the mayor of the Starbucks you’re at, you get $1 off their new fancy-blended-sugar-drink. This is powerful move for Foursquare because of Facebook’s pending foray into the location-sharing game.